Come up with a pandemic related, anti-vape campaign concept that uses humor and sarcasm to target teens.
Art Direction & editing: Peter Holtze.
Copywriting: Oskar Engman
Concept: Peter Holtze & Oskar Engman
“In the Student category, I was impressed by the way “The Vapemask” leveraged cancel culture, almost to the point of ridiculousness, to make a very serious point. Great work.”
- Matt Eastwood, Global Chief Creative Officer at McCann Health
About Young Glory
the only worldwide creativity competition devoted to awarding creative consistency. It is also your chance to get work in front of a big industry name every month.
each month, from September to April, a different industry leader sets and judges his/her own monthly brief.