2020

Young Glory

GOLD

WINNER

GOLD

WINNER

Brief

Background

There’s no one simple catch-all solution for a global pandemic. But as creatives we can try to solve tough targeted problems as part of a larger mitigation strategy.

This month you’ll be exploring how we might raise adoption of contact tracing apps for use now and for future pandemics.


Key Challenges

Three key issues you should consider with the current messaging around contact tracing apps

  1. Awareness → many people just don’t know that these exist
  2. Lack of clarity → people don’t understand how it works
  3. Fears around data privacy → people are scared and very often misinformed of the privacy implications



Team

Art Direction & editing: Peter Holtze.
Copywriting: Oskar Engman
Concept: Peter Holtze & Oskar Engman


About Young Glory

the only worldwide creativity competition devoted to awarding creative consistency. It is also your chance to get work in front of a big industry name every month.

each month, from September to April, a different industry leader sets and judges his/her own monthly brief.