2020/2021

Young Glory

Winner

Gold

Winner

Gold

Brief

Help people to not lean on alcohol but to speak up about their mental health and encourage a responsibility towards your drinking habits.

Team

Art Direction & editing: Peter Holtze.
Copywriting: Oskar Engman
Concept: Peter Holtze & Oskar Engman


Judges Comment:

“The idea that really got my attention the most was to change the most iconic thing about the brand for the right reasons. The bottle. Not only would it get people to talk about a very bold design decision it would get people to talk about why Absolut did it. I could see this idea upsetting a lot of design historians and a very good debate started - for the right reasons. Thank you for your bold thinking!”

- Harsh KapadiaEVP, CHIEF CREATIVE OFFICER, MRM WORLDWIDE NYC

About Young Glory

The only worldwide creativity competition devoted to awarding creative consistency. It is also your chance to get work in front of a big industry name every month.

each month, from September to April, a different industry leader sets and judges his/her own monthly brief.