2020/2021
Young Glory
Winner
Gold
Winner
Gold
Brief
Help people to not lean on alcohol but to speak up about their mental health and encourage a responsibility towards your drinking habits.
Team
Art Direction & editing: Peter Holtze.
Copywriting: Oskar Engman
Concept: Peter Holtze & Oskar Engman

Judges Comment:
“The idea that really got my attention the most was to change the most iconic thing about the brand for the right reasons. The bottle. Not only would it get people to talk about a very bold design decision it would get people to talk about why Absolut did it. I could see this idea upsetting a lot of design historians and a very good debate started - for the right reasons. Thank you for your bold thinking!”

- Harsh KapadiaEVP, CHIEF CREATIVE OFFICER, MRM WORLDWIDE NYC

About Young Glory
The only worldwide creativity competition devoted to awarding creative consistency. It is also your chance to get work in front of a big industry name every month.

each month, from September to April, a different industry leader sets and judges his/her own monthly brief.